What was the main focus of the study conducted by NEC Corporation and Associate Professor Takumi Kato of Meiji University?

The study focused on how depicting strollers in urban redevelopment renderings affects the perceived appeal of a city among diverse groups of people.

How did the researchers measure the impact of strollers in urban redevelopment visualizations?

They conducted a randomized controlled trial comparing city appeal ratings of renderings with and without strollers, finding significantly higher ratings for those including strollers.

What institution is Associate Professor Takumi Kato affiliated with in this research?

Associate Professor Takumi Kato is affiliated with the Meiji University School of Commerce in Tokyo, Japan, and co-authored the study with NEC Corporation.

Where and when will the results of this study be presented and published?

The results will be presented at the 2026 International Conference on Management, Tourism and Technologies and published in the journal *Business and Economics* by Springer.

What broader urban design implication does the study suggest beyond promotional renderings?

The study suggests that designing physically accessible spaces for strollers can increase a city's appeal to a diverse population, enhancing inclusivity and vitality.

AI News NQ Analysis

Strollers Broaden Horizons: Demonstrating that Including Families with Strollers in Urban Redevelopment Renderings Enhances City Appeal

NQ Score 50/100

AI Summary (NQ-processed)

A joint study by NEC and Meiji University found that including strollers in urban redevelopment renderings significantly increases the perceived appeal of a city. The research, using randomized controlled trials, suggests that such imagery signals a welcoming environment, effectively attracting even those previously uninterested in urban parks.

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Frequently Asked Questions

Q: What was the main focus of the study conducted by NEC Corporation and Associate Professor Takumi Kato of Meiji University?: A: The study focused on how depicting strollers in urban redevelopment renderings affects the perceived appeal of a city among diverse groups of people.
Q: How did the researchers measure the impact of strollers in urban redevelopment visualizations?: A: They conducted a randomized controlled trial comparing city appeal ratings of renderings with and without strollers, finding significantly higher ratings for those including strollers.
Q: What institution is Associate Professor Takumi Kato affiliated with in this research?: A: Associate Professor Takumi Kato is affiliated with the Meiji University School of Commerce in Tokyo, Japan, and co-authored the study with NEC Corporation.
Q: Where and when will the results of this study be presented and published?: A: The results will be presented at the 2026 International Conference on Management, Tourism and Technologies and published in the journal *Business and Economics* by Springer.
Q: What broader urban design implication does the study suggest beyond promotional renderings?: A: The study suggests that designing physically accessible spaces for strollers can increase a city's appeal to a diverse population, enhancing inclusivity and vitality.