How do consumers perceive fashion?

According to the survey, consumers prioritize comfort and affordability over durability, and tend to view fashion items as 'disposable goods'.

What is the key to promoting ethical consumption?

The key is to shift the focus from direct appeals to environmental concerns (altruistic motives) to emphasizing the sustained comfort and quality (egoistic motives) that consumers value.

Where was this research presented?

This research was presented at the 2026 International Conference on Management, Tourism and Technologies and will be published by Springer.

AI News NQ Analysis

Consumers Perceive Fashion as Consumables - The Effective Concept to Bring Fashion Back as Semi-Durable Goods is 'Sustained Comfort'

NQ Score 84/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Joint research by NEC and Meiji University reveals consumers treat fashion as consumables. It suggests promoting 'sustained comfort' rather than environmental protection is key to advancing ethical consumption.

AI Analysis

Frequently Asked Questions

Q: How do consumers perceive fashion?: A: According to the survey, consumers prioritize comfort and affordability over durability, and tend to view fashion items as 'disposable goods'.
Q: What is the key to promoting ethical consumption?: A: The key is to shift the focus from direct appeals to environmental concerns (altruistic motives) to emphasizing the sustained comfort and quality (egoistic motives) that consumers value.
Q: Where was this research presented?: A: This research was presented at the 2026 International Conference on Management, Tourism and Technologies and will be published by Springer.