Consumers Perceive Fashion as Consumables - The Effective Concept to Bring Fashion Back as Semi-Durable Goods is 'Sustained Comfort'
NQ Score
84/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Joint research by NEC and Meiji University reveals consumers treat fashion as consumables. It suggests promoting 'sustained comfort' rather than environmental protection is key to advancing ethical consumption.