Media Equity Co., Ltd., which operates the NFT marketplace "HEXA," will distribute the "New Product Development Project Pass," a regional NFT for five participating municipalities (Yachiyo Town, Ibaraki Prefecture; Noda City, Chiba Prefecture; Katsuragi City, Nara Prefecture; Hakui City, Ishikawa Prefecture; Takahama Town, Fukui Prefecture), free of charge on HEXA. This is part of a regional revitalization model project conducted by the General Incorporated Association for Public-Private Partnership Promotion Organization utilizing the Cabinet Office's "Regional Future Fund." Distribution for Yachiyo Town (Ibaraki Prefecture), Katsuragi City (Nara Prefecture), Hakui City (Ishikawa Prefecture), and Takahama Town (Fukui Prefecture) will begin on July 2nd (Noda City, Chiba Prefecture will be announced separately once preparations are complete). In this project, NFTs are positioned as "proof of participation" for regional development. Through this free distribution on HEXA, local residents and fans nationwide who are not familiar with crypto assets (virtual currency) can receive a "Project Pass" without cost or complex procedures, enabling them to participate in the development of collaborative products between local businesses and idols. ■ Why Distribute Free on "HEXA"? "HEXA" is a domestic NFT marketplace where anyone can easily receive an NFT with just an email address. Its key features are that it does not require crypto assets or a wallet (electronic money storage), and NFTs can be acquired and held without specialized knowledge. The participation hurdle is lowered as follows with this free distribution: - No Crypto Assets or Wallet Required: With just an email address, you can receive an NFT on the spot. - Zero Cost: As it is a free distribution, there is no burden of gas fees (transaction fees) or other costs. - Anyone Can Participate: Completed in a few steps from a smartphone or PC. Designed to be easy for those unfamiliar with digital technology to participate