'The Textbook for CX Management' Awarded Runner-up at 'Marketing Book Awards 2026' by Practitioners
NQ Score
46/100
N1 Content Completeness
5
Key facts
- 'The Textbook for CX Management' Awarded Runner-up at 'Marketing Book Awards 2026' by Practitioners
- mct Inc. announced that the book by CEO Hideaki Shirane was awarded runner-up in the 'Marketing Book Awards 2026'. Recognized as a practical guide to CX management, a reader campaign is scheduled to start on June 15th.
- Source: PR TIMES
- Date: Wed Jun 10 2026 20:48:06 GMT+0900 (Japan Standard Time)
Direct answer
mct Inc. announced that the book by CEO Hideaki Shirane was awarded runner-up in the 'Marketing Book Awards 2026'. Recognized as a practical guide to CX management, a reader campaign is scheduled to start on June 15th.
- Citation
- 'The Textbook for CX Management' Awarded Runner-up at 'Marketing Book Awards 2026' by Practitioners (Wed Jun 10 2026 20:48:06 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Wed Jun 10 2026 20:48:06 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
mct Inc. announced that the book by CEO Hideaki Shirane was awarded runner-up in the 'Marketing Book Awards 2026'. Recognized as a practical guide to CX management, a reader campaign is scheduled to start on June 15th.
AI Analysis
Frequently Asked Questions
- Q: 『いちばんやさしいCX経営の教科書』が受賞した賞は何ですか？
- A: 翔泳社が主催する「実務者が選ぶマーケティング本大賞2026」において準大賞を受賞しました。
- Q: この書籍が評価された理由は？
- A: CXを単なる顧客満足施策ではなく、企業の持続的成長を支える経営基盤として捉え、実践方法を体系的に整理した点が評価されました。
- Q: 著者である白根英昭氏の所属は？
- A: 株式会社mctの代表取締役を務めています。
- Q: 受賞記念キャンペーンはいつから始まりますか？
- A: 2026年6月15日より実施予定です。
- Q: 株式会社mctの主な事業内容は？
- A: CXコンサルティング、人間中心デザイン支援、組織変革支援を行っているコンサルティングファームです。