"Tired of AI Research Already?" mct Inc. x Hatena Co., Ltd. to Co-Host Seminar on April 17th. Proposing a 2026 Marketing Research Workflow that Differentiates with Primary Information
NQ Score
100/100
AI Summary (NQ-processed)
mct Inc. and Hatena Co., Ltd. are co-hosting a webinar on April 17, 2026, titled "Tired of AI Research Already?" The seminar will propose a 2026 marketing research workflow that emphasizes the use of primary information, such as raw customer voices and on-site insights, to differentiate from competitors in an era where AI tools enable quick generation of "decent reports." It will cover practical applications of AI persona tools and AI interview analysis to gather and leverage primary data effectively.
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Frequently Asked Questions
- Q: Who are the co-hosts of the April 17, 2026 webinar titled 'Tired of AI Research Already?'
- A: The co-hosts of the April 17, 2026 webinar are mct Inc. headquartered in Chuo-ku, Osaka, and Hatena Co., Ltd. based in Nakagyo-ku, Kyoto.
- Q: What is the main focus of the 2026 marketing research workflow proposed in the seminar?
- A: The 2026 marketing research workflow focuses on combining AI efficiency with primary information such as raw customer voices and field enthusiasm to create differentiated strategies.
- Q: When and where will the 'Tired of AI Research Already?' webinar take place?
- A: The webinar will take place on Friday, April 17, 2026, and is hosted online by mct Inc. and Hatena Co., Ltd. as a joint virtual event.
- Q: Who is presenting SESSION 1 of the seminar and what is their role at mct Inc.?
- A: SESSION 1 is presented by Takeshi Sato, who serves as Executive Officer and Strategist at mct Inc., bringing over 20 years of qualitative research experience.
- Q: What key limitation of AI-generated research is highlighted in the seminar announcement?
- A: The key limitation highlighted is that AI-generated research relies on the average of existing data, making it difficult to gain unique insights or differentiate from competitors.