"Tired of AI Research Already?" mct Inc. x Hatena Co., Ltd. to Co-Host Seminar on April 17th. Proposing a 2026 Marketing Research Workflow that Differentiates with Primary Information

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mct Inc. and Hatena Co., Ltd. are co-hosting a webinar on April 17, 2026, titled "Tired of AI Research Already?" The seminar will propose a 2026 marketing research workflow that emphasizes the use of primary information, such as raw customer voices and on-site insights, to differentiate from competitors in an era where AI tools enable quick generation of "decent reports." It will cover practical applications of AI persona tools and AI interview analysis to gather and leverage primary data effectively.