MBK Digital Rebrands "Tapad" Human-Based Cross-Device ID Solution to "Experian Digital Graph"

Q: What are the key facts in this article?

MBK Digital has rebranded its cross-device ID solution "Tapad" as "Experian Digital Graph" and commenced its official provision in Japan. This enables cookie-independent, people-based data integration marketing.

Q: What is the direct answer?

MBK Digital has rebranded its cross-device ID solution "Tapad" as "Experian Digital Graph" and commenced its official provision in Japan. This enables cookie-independent, people-based data integration marketing.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000028.000160977.html | Date: Date unavailable

Background and Purpose MBK Digital Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Arata Serizawa; hereinafter "MBK Digital," a wholly-owned subsidiary of Mitsui & Co.), which supports companies in data-driven marketing, has announced the rebranding of its cross-device ID solution "Tapad," which it has been selling in the Japanese market, to "Experian Digital Graph" through global service restructuring and integration, and will begin its official provision in Japan. "Tapad" has long been highly regarded for providing a "Device Graph" that enables the identification of individuals and households across multiple digital devices/channels. In 2020, it became part of Experian, and Tapad's powerful cross-device technology was integrated into Experian's extensive marketing product assets, establishing a more comprehensive and privacy-conscious ID infrastructure. This renewal will enable "people-based data integration," which goes beyond mere cross-device connection to capture customers as "one person/one household" across multiple channels such as CTV/streaming, desktop, and mobile. Strengths of Experian Digital Graph Signal-agnostic/Universal ID Support: Prepared to support various identifiers including Mobile Ad ID (MAID), Connected TV ID, IP address, and Universal IDs (such as UID2, ID5). This ensures stable addressability even after cookie deprecation or signal disruption. Continuous and Highly Accurate Data Updates: The provided data is regularly updated (weekly), maintaining the accuracy and freshness of identification, allowing flexible response to changes in devices, behavior, and identifiers. Privacy-Focused & Future-Proof: With industry-leading technology and an approach that does not rely on specific IDs, Experian Digital Graph maintains high durability to respect privacy and adapt to future changes in identifiers and regulations. Significance in the Japanese Market and Our Role In recent years, Japan has seen trends such as the dep

MBK Digital Rebrands "Tapad" Human-Based Cross-Device ID Solution to "Experian Digital Graph"

AI Summary (NQ-processed)

AI Analysis