matsukiyo LAB's popular 'sugar-off' series undergoes full renewal, new low-carb snack brand 'LOCABOTIER' with beauty ingredients launched
NQ Score
43/100
AI Summary (NQ-processed)
MatsukiyoCocokara & Co. is sequentially renewing its popular 'matsukiyo LAB Sustainable Locabo Line' into a new low-carb snack brand 'LOCABOTIER' featuring beauty ingredients. The new brand 'LOCABOTIER' aims to balance beauty and health by combining sugar-off properties with beauty ingredients such as Vitamin E, polyphenols, and lactic acid bacteria. It uses carefully selected ingredients like whole grains and large nuts to achieve a satisfying taste. The packaging also features a matte finish for enhanced unity and visibility. As of the end of December 2025, the company operates over 3,600 stores nationwide in Japan.
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