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Spring Scented with Ise's Flowers, Matsujiro no Mise: [New Honey] Pre-orders Begin!

NQ Score 50/100

Key facts

  • Spring Scented with Ise's Flowers, Matsujiro no Mise: [New Honey] Pre-orders Begin!
  • Matsujiro no Mise, a long-established beekeeping company, is launching its 'New Honey Shinto Hanabana,' harvested from the seasonal flowers of Ise. This special honey, a blend of various wildflowers, reflects the beekeepers' dedication to sustainable practices and their response to climate change, offering a unique taste that captures 'a fleeting moment of nature.' They are also pre-ordering 'New Honey Renage' (Lotus Milk Vetch) and emphasize their commitment to environmental conservation through beekeeping.
  • Source: PR TIMES
  • Date: Wed Apr 15 2026 19:00:03 GMT+0900 (Japan Standard Time)

Direct answer

Matsujiro no Mise, a long-established beekeeping company, is launching its 'New Honey Shinto Hanabana,' harvested from the seasonal flowers of Ise. This special honey, a blend of various wildflowers, reflects the beekeepers' dedication to sustainable practices and their response to climate change, offering a unique taste that captures 'a fleeting moment of nature.' They are also pre-ordering 'New Honey Renage' (Lotus Milk Vetch) and emphasize their commitment to environmental conservation through beekeeping.

Citation
Spring Scented with Ise's Flowers, Matsujiro no Mise: [New Honey] Pre-orders Begin! (Wed Apr 15 2026 19:00:03 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Wed Apr 15 2026 19:00:03 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Matsujiro no Mise, a long-established beekeeping company, is launching its 'New Honey Shinto Hanabana,' harvested from the seasonal flowers of Ise. This special honey, a blend of various wildflowers, reflects the beekeepers' dedication to sustainable practices and their response to climate change, offering a unique taste that captures 'a fleeting moment of nature.' They are also pre-ordering 'New Honey Renage' (Lotus Milk Vetch) and emphasize their commitment to environmental conservation through beekeeping.

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Frequently Asked Questions

Q: What is the name of the company that produces 'New Honey Shinto Hanabana' and where is its headquarters located?
A: Matsujiro no Mise Co., Ltd. produces 'New Honey Shinto Hanabana' and its headquarters is located in Matsusaka City, Mie Prefecture.
Q: Who is the representative director of Matsujiro no Mise and what is his nickname?
A: Shunsuke Mizutani is the representative director of Matsujiro no Mise, and his nickname is 'Oshun'.
Q: What type of honey is 'New Honey Shinto Hanabana' and which plants do bees collect nectar from?
A: 'New Honey Shinto Hanabana' is a polyfloral honey collected from nectar of Japanese holly, Japanese wax tree, cherry blossoms, and other satoyama plants.
Q: How does climate change affect honey production at Matsujiro no Mise according to the article?
A: Global warming shortens spring in Japan, and temperatures above 30 degrees Celsius reduce pollen and nectar collection, significantly impacting honey production.
Q: Since when has Matsujiro no Mise been practicing artisanal beekeeping and what era marks its founding year?
A: Matsujiro no Mise has practiced artisanal beekeeping since its founding in the first year of the Taisho era, which corresponds to 1912.