What is the new media platform 'Locally'?

It is a new media platform launched by MATCHA Inc. on June 1, 2026, that allows local Japanese tourism businesses to directly disseminate information to inbound tourists in multiple languages.

What is the background behind the development of 'Locally'?

It was developed because, in an era where AI influences travel destination choices, there is a growing need to convey the appeal of local areas without being dependent on search keyword strength and to create new points of contact between inbound tourists and local communities.

What are the main features of 'Locally'?

Its main features include the ability for local businesses to directly disseminate information in six languages, a multilingual inquiry function to connect tourists and local communities, information organized around 'experiences,' and a UI design based on a map of Japan.

What kind of businesses can use 'Locally'?

It is available to businesses involved in local tourism, such as local governments, tourism associations, DMOs, transportation operators (airlines, railways, buses, etc.), accommodation facilities, and leisure/commercial facilities.

How is 'Locally' related to existing services?

It is a significant update to the 'MCM (MATCHA Contents Manager)' information dissemination service previously offered by MATCHA, re-engineered to be compatible with the information environment of the AI era.

AI News NQ Analysis

Entering an Era Where AI Chooses Travel Destinations: MATCHA to Launch 'Locally' in June 2026, a Media Platform Delivering Regional Information to Inbound Tourists

NQ Score 50/100

N1 Content Completeness 9

AI Summary (NQ-processed)

MATCHA Inc. launched 'Locally,' a new media platform for inbound tourists, on June 1, 2026. Responding to an era where AI influences travel planning, this platform provides an environment for local Japanese tourism businesses to directly disseminate information in six languages. By showcasing the appeal of regional areas, often missed by search engines, through an 'experience-based' approach and including a multilingual inquiry function, it aims to create new points of contact between inbound visitors and local communities, thereby promoting inbound tourism.

AI Analysis

Frequently Asked Questions

Q: What is the new media platform 'Locally'?: A: It is a new media platform launched by MATCHA Inc. on June 1, 2026, that allows local Japanese tourism businesses to directly disseminate information to inbound tourists in multiple languages.
Q: What is the background behind the development of 'Locally'?: A: It was developed because, in an era where AI influences travel destination choices, there is a growing need to convey the appeal of local areas without being dependent on search keyword strength and to create new points of contact between inbound tourists and local communities.
Q: What are the main features of 'Locally'?: A: Its main features include the ability for local businesses to directly disseminate information in six languages, a multilingual inquiry function to connect tourists and local communities, information organized around 'experiences,' and a UI design based on a map of Japan.
Q: What kind of businesses can use 'Locally'?: A: It is available to businesses involved in local tourism, such as local governments, tourism associations, DMOs, transportation operators (airlines, railways, buses, etc.), accommodation facilities, and leisure/commercial facilities.
Q: How is 'Locally' related to existing services?: A: It is a significant update to the 'MCM (MATCHA Contents Manager)' information dissemination service previously offered by MATCHA, re-engineered to be compatible with the information environment of the AI era.