MASH Style Lab Co., Ltd. (Head Office: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) is pleased to announce the launch of "Fragrance Body Soap," featuring four scents: "Akatsuki no Myojo" (Morning Star), "Gismonda," "White Rum," and "Cherry Chocolate." This marks the brand's first-ever body soap from "MUCHA (Mucha)," the world's first officially licensed brand by artist Alphonse Mucha and the Mucha Foundation. The product will be available from July 1, 2026 (Wed.) at all MUCHA stores and the official online store. About Fragrance Body Soap The brand's first fragrance body soap is now available in four scents that represent MUCHA. This item gently cleanses the skin while allowing you to enjoy the fragrance, supporting your daily body care routine. With an amino acid-based cleansing formula and a weakly acidic pH, it leads to smooth skin while protecting moisture. Create a comfortable body care time with a rich aroma that fills your bathroom. By combining it with the eau de toilette or body scrub of the same scent, you can further enhance the world of fragrance. Product Features Fragrance-Enjoying Body Care A fragrance body soap that allows you to enjoy the same scent as the eau de toilette in a body care item. You will be enveloped in a rich fragrance from cleansing to rinsing. Gently Cleanses While Protecting Moisture Adopts a weakly acidic formula blended with amino acid-based cleansing ingredients*. It cleanses thoroughly while being gentle on the skin. *Sodium Cocoyl Methyl Taurine, Sodium Lauroyl Methyl Alanine, TEA Cocoyl Glutamate Five Free Formula Free from parabens, artificial colors, UV absorbers, silicones, and mineral oil. Lineup Akatsuki no Myojo (Morning Star) Gismonda White Rum Cherry Chocolate Akatsuki no Myojo (Morning Star) A floral scent with fresh flowers blooming like the first star illuminating the morning sky. It fills your heart with clarity and brightness, with a transparent radiance and a gentle lingering scent. Leontopodium Alpinum