MASH STYLE LAB Co., Ltd. (Location: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo) opened its second "sanrio house" store, the first in the West Japan area, on the 6th floor of Lucua Osaka on June 30 (Tue). Special guests Yuuchami, a native of Osaka, and Shintaro Moriyama (Mitorizu) were invited to the opening ceremony held to commemorate this event, celebrating with Hello Kitty and My Melody. During the celebratory kusudama opening, a surprise was staged where Sanrio Characters plush toys rained down from the kusudama, filling the atmosphere with splendor. Inside the spacious store, just like the Shinjuku store, life-sized character figures of Hello Kitty, My Melody, and others greet visitors! With fashionable interior designs unique to the MASH Group, such as a chandelier of plush toys that look like art, wall designs surrounded by heart-shaped tiles, and fitting rooms with eye-catching colorful dot art, the store is packed with "Instagrammable spots" that will boost your mood no matter where you look. A dream-like space unfolds, filled with character goods ranging from plush toys of the "HELLO BAKERY series" bread, a store-exclusive item, to various Sanrio character plush toys and charms, popular tumblers, T-shirts and body care items you can wear right away, and capsule toys. The "HELLO BAKERY series," inspired by "freshly baked bread," which was also popular at the first store in Shinjuku Lumine 2, is now available at the Lucua store. The store is full of photogenic displays, including a display where you can pick up plush toys of various characters transformed into bread with tongs! In addition, you can enjoy a wide range of shopping across genres, including home goods of various Sanrio characters, fashion items such as T-shirts and bags, and easy-to-handle sheet masks and cookie tins. A plush toy series of Sanrio characters transformed into bread, full of cuteness and only available at the shop. In a glass case resembling a refrigerator, a random can