Where can I purchase the UV PROTECTION series?

Available for pre-order via the official online store, USAGI ONLINE, and MASH STORE app, with releases starting at brick-and-mortar stores from May 27.

How does near-infrared light affect the skin?

Near-infrared light carries heat that penetrates deep into the skin, damaging tissues and leading to 'photo-aging', which causes wrinkles and sagging.

What is the efficacy of the material?

The proprietary material 'LUMISHADE by SOLAMENT®' is proven to block over 90% of UV rays and over 70% of near-infrared rays.

AI News NQ Analysis

[LILY BROWN] New 'UV PROTECTION' Series Combining UV Defense and Fashion Debuts

NQ Score 89/100

N1 Content Completeness 95

AI Summary (NQ-processed)

LILY BROWN, a brand under Mash Style Lab, announced the 'UV PROTECTION Series' on May 20, featuring proprietary 'LUMISHADE by SOLAMENT®' material that blocks both UV and near-infrared rays. The series balances fashion and functionality, with store availability starting May 27.

AI Analysis

Frequently Asked Questions

Q: Where can I purchase the UV PROTECTION series?: A: Available for pre-order via the official online store, USAGI ONLINE, and MASH STORE app, with releases starting at brick-and-mortar stores from May 27.
Q: How does near-infrared light affect the skin?: A: Near-infrared light carries heat that penetrates deep into the skin, damaging tissues and leading to 'photo-aging', which causes wrinkles and sagging.
Q: What is the efficacy of the material?: A: The proprietary material 'LUMISHADE by SOLAMENT®' is proven to block over 90% of UV rays and over 70% of near-infrared rays.