MASH Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyuki Kondo) will launch a new “HELLO! JAPAN” collection at Sesame Street Market, the world’s only official Sesame Street store combining retail, cafe, and workshop experiences. The collection will be available from Thursday, May 21, at Sesame Street Market Ikebukuro Sunshine City, Urban Dock LaLaport Toyosu, Hanshin Umeda Main Store, Tamagawa Takashimaya S.C., and the official online store. The theme of the collection is “HELLO! JAPAN.” Inspired by famous specialties from across Japan, the collection highlights six cities and regions: Tokyo, Osaka, Nagoya, Hokkaido, Fukuoka, and Okinawa. The items feature lively and unique designs showing Sesame Street friends enjoying local gourmet favorites such as sushi, takoyaki, tenmusu, melon, mentaiko, and pineapple. The lineup includes plush charms and stickers of Elmo dressed as regional specialties, as well as playful magnets and pin badges featuring Elmo, Telly Monster, Cookie Monster, Oscar, Grover, and Zoe as if they were introducing famous local foods. Enjoy the delicious charms of Japan together with the Sesame Street friends. Product lineup: Plush charms and stickers Tokyo (sushi), Osaka (takoyaki), Nagoya (tenmusu), Fukuoka (mentaiko), Hokkaido (melon), Okinawa (pineapple) Plush charms: 6 types / JPY 3,850 Stickers: 6 types / JPY 550 The plush charms feature Elmo transformed into famous local specialties. Tokyo is represented by sushi, Osaka by takoyaki, Hokkaido by melon, Nagoya by tenmusu, Fukuoka by mentaiko, and Okinawa by pineapple. Each design highlights Elmo’s unique and adorable look as he wears or holds the specialty item. The fluffy fur and soft, squishy texture are part of the charm. Attach one to a bag or pouch to bring a stronger sense of travel around Japan wherever you go. Stickers with the same designs are also available. They can be placed on laptops or notebooks, or tucked inside smartphone cases. Magnets and pin badg