MUCHA Launches New Fragrance 'BLEU DESCHAMPS 1897' Inspired by Fresh Linen and Warm Sunlight
NQ Score
43/100
N1 Content Completeness
6
AI Summary (NQ-processed)
MASH Style Lab Co., Ltd.'s brand MUCHA, officially recognized by the Mucha Foundation, is launching a new fragrance line 'BLEU DESCHAMPS 1897'. Inspired by Alphonse Mucha's 1897 work 'BLEU DESCHAMPS', the collection includes Eau de Toilette, Fragrance Hand Soap, and Rich Hand Cream. Pre-sales begin April 17, 2026, at Lumine Yurakucho store, with general release on May 1, 2026, at all MUCHA stores.
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Frequently Asked Questions
- Q: What is the name of the new fragrance launched by the MUCHA brand?
- A: The new fragrance launched by the MUCHA brand is named 'BLEU DESCHAMPS 1897'.
- Q: What is the inspiration behind the 'BLEU DESCHAMPS 1897' fragrance?
- A: The 'BLEU DESCHAMPS 1897' fragrance is inspired by Mucha's 1897 poster artwork titled 'BLEU DESCHAMPS,' which was created for laundry detergent.
- Q: When and where will the 'BLEU DESCHAMPS 1897' fragrance be available for pre-sale?
- A: The 'BLEU DESCHAMPS 1897' fragrance will be available for pre-sale at the Lumine Yurakucho store starting from April 17, 2026.
- Q: What are the fragrance notes for 'BLEU DESCHAMPS 1897'?
- A: The fragrance notes for 'BLEU DESCHAMPS 1897' are Floral Musky, featuring top notes of White Accord (Bergamot, Blackcurrant, Pear), middle notes of White Freesia, White Rose, White Jasmine, and a musk base.
- Q: What other products are available in the 'BLEU DESCHAMPS' line besides the Eau de Toilette?
- A: In addition to the Eau de Toilette, the 'BLEU DESCHAMPS' line includes Fragrance Hand Soap N Bleu Deschamps and Rich Hand Cream N Bleu Deschamps.