[Mash Style Lab x Takisada Nagoya] Jointly Developed New High-Performance Material for Extreme Heat: 'LUMISHADE by SOLAMENT®' to be Adopted by 7 Brands Including SNIDEL
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AI Summary (NQ-processed)
Mash Style Lab, in collaboration with Takisada Nagoya, has developed 'LUMISHADE by SOLAMENT®', a new high-performance material that cuts both UV and near-infrared rays, to be adopted by 7 brands including SNIDEL starting from the Spring/Summer 2026 season.
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Frequently Asked Questions
- Q: What is LUMISHADE by SOLAMENT®?
- A: It is a new high-performance material developed jointly by Mash Style Lab and Takisada Nagoya, based on SOLAMENT® by Sumitomo Metal Mining, that cuts both UV and near-infrared rays.
- Q: Why the focus on near-infrared rays?
- A: Near-infrared rays account for about 42% of sunlight and have been found in recent research to penetrate deep into the skin, contributing to photoaging such as wrinkles and sagging.
- Q: Which brands will adopt this material?
- A: It will be adopted sequentially from the Spring/Summer 2026 season by seven brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, FURFUR, emmi, and MIESROHE.