Marubun Corporation, an electronics trading company, announced that it has signed a distributor agreement with India-based iASYS Technology Solutions Pvt Ltd. and has begun handling BRIX, a data analysis and processing platform specialized for the use of experimental data. In modern product development, advanced data utilization is essential for shortening development cycles, reducing costs, improving quality management, and detecting signs of failure. However, many development sites face challenges because large volumes of experimental data are siloed by department or project, accessible only to specific personnel, or difficult to use because the context of the data is unclear. BRIX is designed to store core operational data such as experimental data in a database in a form that is easy for users to utilize. Its core technology is ASAM-ODS, a relational database standard proposed by ASAM, a standardization organization whose members include automotive OEMs and suppliers. BRIX can integrate with third-party analysis software and management software such as PLM and SPDM. It is also expected to serve as an important data repository for future AI applications. In addition, iASYS has a strong sales track record in the aerospace and materials markets, giving BRIX scalability beyond the automotive industry. Key features of BRIX include contextual data management, allowing experimental data files to be stored with metadata such as test conditions and target objects; compliance with the international ASAM-ODS standard, providing a globally standardized data structure with high compatibility and reliability; advanced search and external integration, enabling rapid data extraction using contextual information and connection to Python, BI tools, AI systems, and other tools via REST APIs; and high-speed distributed processing through Brix Distribute for parallel processing of large-scale data. A use case at a major automaker shows BRIX being used as an integrated system for pro