What is the purpose of this survey?

The survey was conducted to understand how the soaring prices of rice, due to labor shortages and rising costs, are affecting consumers' rice consumption behavior and whether people are moving away from rice.

How do consumers feel about recent rice prices?

Approximately 90% of consumers responded that they feel prices are "high," indicating a strong awareness of the surge in rice prices.

Have there been any changes in the consumption of foreign rice in response to the price hike?

Only a small percentage (4.8%) increased their frequency of eating foreign rice. However, over 90% rated foreign rice as "satisfied" or ""neither satisfied nor dissatisfied," suggesting that many consumers find it acceptable.

If rice prices decrease in the future, how are eating habits expected to change?

Over 70% of consumers indicated a desire to continue their current eating habits even if rice prices decrease. This suggests that the eating habits established during the period of high prices are likely to be maintained.

What is considered important to maintain the demand for domestic rice?

It is important to communicate the value and appeal of choosing domestic rice as a staple, not just waiting for prices to fall. Measures are needed to prevent demand from being diverted to foreign rice or other ingredients.

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Research Report: "Survey on Rice Consumption - Changes in Attitudes Towards Rice"

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Asahi University releases survey results on consumer awareness and behavioral changes due to rising rice prices.

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Frequently Asked Questions

Q: What is the purpose of this survey?: A: The survey was conducted to understand how the soaring prices of rice, due to labor shortages and rising costs, are affecting consumers' rice consumption behavior and whether people are moving away from rice.
Q: How do consumers feel about recent rice prices?: A: Approximately 90% of consumers responded that they feel prices are "high," indicating a strong awareness of the surge in rice prices.
Q: Have there been any changes in the consumption of foreign rice in response to the price hike?: A: Only a small percentage (4.8%) increased their frequency of eating foreign rice. However, over 90% rated foreign rice as "satisfied" or ""neither satisfied nor dissatisfied," suggesting that many consumers find it acceptable.
Q: If rice prices decrease in the future, how are eating habits expected to change?: A: Over 70% of consumers indicated a desire to continue their current eating habits even if rice prices decrease. This suggests that the eating habits established during the period of high prices are likely to be maintained.
Q: What is considered important to maintain the demand for domestic rice?: A: It is important to communicate the value and appeal of choosing domestic rice as a staple, not just waiting for prices to fall. Measures are needed to prevent demand from being diverted to foreign rice or other ingredients.