Survey Report: "Research on Rice Consumption - Changes in Attitudes Towards Rice"

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Asahi University Marketing Research Institute conducted a survey on rice consumption. Approximately 90% of respondents perceive current rice prices as 'high,' with women showing a particularly strong sense of expensiveness. The survey also found high acceptance of imported rice, suggesting that continued price hikes could lead to increased market share for foreign rice and pose a threat to domestic Japanese rice.

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