Marketing Research Association to Hold Online Seminar on "How to Foster High-Value Brands and Design Strategies" on July 8
AI Summary (NQ-processed)
The Marketing Research Association will hold an online seminar on July 8th about fostering high-value brands and design strategies. This seminar will systematically explain strategy design for building brands that avoid price competition, and methods for verbalizing and visualizing value.
AI Analysis
Frequently Asked Questions
Q: Why is building high-value brands important now?
A: Due to the rise of PB products and low-price, high-quality goods, functional differences are diminishing, making it crucial to differentiate through unique value and avoid price competition.
Q: What kind of case studies will be introduced in the seminar?
A: The seminar will explain the differences between brands that are "chosen despite being expensive" and brands that "fall into price competition," using case studies from industries like food & beverage, daily necessities, and material manufacturers.
Q: What will be done in the exercises?
A: Individual exercises will be conducted to organize participants' own brand's value and challenges, providing practical hints applicable to their work.
Q: What are the benefits of an online seminar?
A: Participants can join from anywhere, and with limited-time archive viewing available, they can learn at their own convenience.
Q: Can this seminar also be requested as in-company training?
A: Yes, this seminar can be conducted as in-company training. Please contact us for details.