What is the main topic of the seminar to be held on May 20, 2026?

The main topic of the seminar is how to proceed with JBP (Joint Business Plan) and achieve co-creation with retailers.

Who is the lecturer for the JBP implementation seminar?

The lecturer is Atsushi Nakayama, who is an Outside Director of Marketing Research Association Co., Ltd. and former head of Kao Corporation chain store headquarters.

What are the three main things participants will learn at the seminar?

Participants will learn five perspectives for JBP realization, how to create a roadmap, and implementation methods by position.

For whom is this JBP implementation seminar recommended?

It is recommended for sales planning and sales department managers, those who do not know how to promote inter-company collaboration, and those wanting to review sales strategies.

What was Atsushi Nakayama's career history before becoming Outside Director?

He joined Kao Corporation, served as head of chain store headquarters and sales MK, and oversaw sales organization reform as a trade marketing executive.

AI News NQ Analysis

Achieving Co-creation with Retailers! "JBP Joint Business Plan" Implementation Seminar to be Held on May 20th by Marketing Research Association Co., Ltd.

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AI Summary (NQ-processed)

Marketing Research Association Co., Ltd. will hold a seminar on May 20, 2026, focusing on the implementation of "JBP (Joint Business Plan)" to foster co-creation with retailers. The seminar, led by a former Kao executive, aims to help manufacturers establish a competitive advantage.

AI Analysis

Frequently Asked Questions

Q: What is the main topic of the seminar to be held on May 20, 2026?: A: The main topic of the seminar is how to proceed with JBP (Joint Business Plan) and achieve co-creation with retailers.
Q: Who is the lecturer for the JBP implementation seminar?: A: The lecturer is Atsushi Nakayama, who is an Outside Director of Marketing Research Association Co., Ltd. and former head of Kao Corporation chain store headquarters.
Q: What are the three main things participants will learn at the seminar?: A: Participants will learn five perspectives for JBP realization, how to create a roadmap, and implementation methods by position.
Q: For whom is this JBP implementation seminar recommended?: A: It is recommended for sales planning and sales department managers, those who do not know how to promote inter-company collaboration, and those wanting to review sales strategies.
Q: What was Atsushi Nakayama's career history before becoming Outside Director?: A: He joined Kao Corporation, served as head of chain store headquarters and sales MK, and oversaw sales organization reform as a trade marketing executive.