Details and registration here ■Information gathering and purchasing behavior changing with the spread of generative AI With the spread of generative AI, the starting point for information gathering is shifting from traditional search to direct answers via AI. This is changing how companies' content is viewed and the very process by which customers compare and consider options. For BtoB marketing professionals, it is becoming difficult to acquire leads solely through traditional search engine optimization and advertising, necessitating the design of new customer touchpoints. ■The reality of declining effectiveness from SEO and advertising dependency SEO, listing ads, and comparison sites, which many companies have relied on, are becoming less effective as generative AI becomes central to information discovery. Customers are increasingly making decisions based on AI-generated summary answers rather than clicking on search results, leading to a relative decline in the influence of conventional digital advertising and comparison sites. As a result, marketing professionals are forced to abandon the "spray and pray" approach and explore new customer acquisition channels. ■Lead generation strategies in the generative AI era This seminar will present new lead generation strategies effective in the generative AI era. While traditional SEO and advertising measures are shrinking, the value of customer acquisition through media with reliable data foundations, and event-based measures like webinars and exhibitions, are being re-evaluated. By combining these, we will explain in detail how to reliably engage with potential customers and generate high-quality leads even in an era of widespread AI. ■Organizer/Co-organizer Majisemi Inc. Details and registration here Majisemi will continue to hold webinars that are "useful for participants." Past seminar presentation materials and other upcoming seminars can be viewed here ▶. Majisemi Inc. 3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inqu