Details and registration here ■Marketing Department KPIs Shift from Lead Acquisition to Business Negotiation Acquisition In the past, the primary KPI for marketing departments was "number of leads." However, as of 2025, evaluation metrics are changing to "business negotiation conversion rate" and "contribution to orders." The awareness that "even if a large number of leads are acquired, marketing budgets cannot be invested if they do not lead to business negotiations" is driving changes in marketing activities. ■Various Methods for Acquiring Business Negotiations There are various methods for acquiring business negotiations. The options range widely from offline events such as exhibitions and conferences, to digital measures like comparative advertising and listing ads, and even direct contact methods such as telemarketing and webinars. However, the characteristics and results of each method are not uniform. It is important to choose a method that suits your company's resources and target audience. ■Where to Focus in 2025: Majisemi Terada's Thorough Comparison This seminar will thoroughly compare business negotiation acquisition methods for 2025. We will provide detailed explanations of the costs, effectiveness, and suitable target audiences for each method, and propose focus areas based on current trends. Furthermore, we will offer practical knowledge for efficiently acquiring business negotiations, incorporating the latest success stories. ■Organizer/Co-organizer Majisemi Inc. Details and registration here Majisemi will continue to hold webinars that are "useful for participants." Past seminar materials and other upcoming seminars can be viewed here ▶. Majisemi Inc. 3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inquiries: https://majisemi.com/service/contact/