Click here for details and registration. ■Acquired leads remain dormant customers. Many mid-to-large IT companies acquire leads through exhibitions, webinars, document downloads, inquiries, etc., and expect business negotiations to arise from them. However, in reality, there are cases where continuous follow-up is not performed after initial contact, and leads accumulate as dormant customers in the house list. ■Why hot leads are not generated from dormant customers. The background to this is the problem that information provision and contact creation after lead acquisition are not customer-centric, and efforts are not made according to the customer's interest and stage of consideration. Customers who are still in the information gathering stage and customers who are comparing and considering options require different information and respond to different content. To generate hot leads, it is necessary to design what kind of information should be sent to advance the customer's consideration, in conjunction with your company's services. ■Marketing scenario design that differentiates webinars, email newsletters, and white papers. In this seminar, after organizing the background why hot leads are difficult to generate from house lists full of dormant customers, we will explain how to differentiate webinars, email newsletters, and white papers according to the customer's stage of consideration. We will explain how to nurture leads into potential business negotiation partners by increasing their interest at specific timings and delivering specific content, rather than delivering information as isolated measures. We will introduce the concept and practical points of marketing scenario design to activate dormant customers and lead to business negotiation opportunities. ■Organizer/Co-organizer ITBELL Inc. ■Cooperation Majisemi Inc. Click here for details and registration. Majisemi will continue to hold webinars that are "useful for participants." Past seminar presentation mat