A survey by magicnumber involving 1,041 men and women in their 20s to 40s revealed that over 60% of people are concerned about body odor as summer approaches, with anxiety spiking after age 30. Despite this, most choose to tolerate rather than point out the odor of partners or friends, leading to unawareness of one's own smell. Furthermore, about 40% report feeling odors or stickiness remain even after bathing. To combat this, fundamental care using scrubs to deeply cleanse pores is recommended. In response, the brand 'hiritu' has launched a 2-way scrub for both scalp and body.