Macbee Planet Conducts "Comparison Survey of SNS Advertising and Influencer Marketing: Past vs. Present" with 1,200 Marketers
NQ Score
40/100
N1 Content Completeness
4
AI Summary (NQ-processed)
Macbee Planet Inc. conducted a "Comparison Survey of SNS Advertising and Influencer Marketing: Past vs. Present" targeting 1,221 marketing professionals. The survey reports a shift in objectives from brand awareness to acquisition and retention, a transition in key platforms from X to YouTube and TikTok, and highlights the difficulty in measuring effectiveness as a major challenge.