Webinar "Why Don't Advertising Costs Turn into Sales? EC Strategy to Grow Sales Through 'Structure' - A Blueprint Connecting Customer Attraction, CVR, and Customer Experience" to be held on April 9, 2026!
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Frequently Asked Questions
- Q: What is the title of the webinar being held on April 9, 2026?
- A: The webinar is titled "Why Don't Advertising Costs Turn into Sales? EC Strategy to Grow Sales Through 'Structure' - A Blueprint Connecting Customer Attraction, CVR, and Customer Experience."
- Q: Who are the co-hosting companies for this webinar?
- A: The webinar is co-hosted by HATME Co., Ltd., Mattrz Co., Ltd., and Marketing Association Co., Ltd.
- Q: What specific challenges does the webinar aim to address for EC businesses?
- A: The webinar addresses challenges such as increasing advertising costs with weak effects, low conversion rates despite access, high cart abandonment, and inefficient inquiry handling and customer support.
- Q: What key areas will be covered in the webinar to improve EC sales?
- A: The webinar will cover sales expansion design linking advertising and sales indicators, specific methods for LPO to prevent drop-offs and improve CVR, and the concept of customer support for increased satisfaction and continuous purchases.
- Q: What is the main takeaway or benefit for attendees of this webinar?
- A: Attendees will gain insights into building a foundation to continuously grow EC sales by optimizing the entire process from advertising inflow to post-purchase customer experience, rather than focusing on isolated points.