What is brand safety?

It is the practice of protecting a brand's image by preventing its ads from appearing on inappropriate websites or content.

What is ad verification?

It refers to technologies and services that verify whether ads are displayed in a suitable environment and prevent fraudulent ad displays.

What are Momentum's main services?

Ad verification solutions based on language analysis technology specialized in Japanese and ad fraud detection technology.

AI News NQ Analysis

[User Awareness Survey on Digital Advertising] 78.0% Say 'Corporate Image Worsens' When Ads Appear on Inappropriate Content

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Key facts

[User Awareness Survey on Digital Advertising] 78.0% Say 'Corporate Image Worsens' When Ads Appear on Inappropriate Content
Momentum Inc. announced the results of a survey on 'Digital Ad Placement and Corporate Brand Awareness' conducted among 500 internet users nationwide. The survey found that 78.0% of users reported a worsened corporate image, 77.8% hesitated to click, and 65.6% refrained from purchasing or harbored doubts about corporate ethics when ads appeared on inappropriate content. The findings underscore the critical importance of brand safety.
Source: PR TIMES
Date: Wed Jun 03 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Momentum Inc. announced the results of a survey on 'Digital Ad Placement and Corporate Brand Awareness' conducted among 500 internet users nationwide. The survey found that 78.0% of users reported a worsened corporate image, 77.8% hesitated to click, and 65.6% refrained from purchasing or harbored doubts about corporate ethics when ads appeared on inappropriate content. The findings underscore the critical importance of brand safety.

Citation: [User Awareness Survey on Digital Advertising] 78.0% Say 'Corporate Image Worsens' When Ads Appear on Inappropriate Content (Wed Jun 03 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 03 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Momentum Inc. announced the results of a survey on 'Digital Ad Placement and Corporate Brand Awareness' conducted among 500 internet users nationwide. The survey found that 78.0% of users reported a worsened corporate image, 77.8% hesitated to click, and 65.6% refrained from purchasing or harbored doubts about corporate ethics when ads appeared on inappropriate content. The findings underscore the critical importance of brand safety.

AI Analysis

Frequently Asked Questions

Q: What is brand safety?: A: It is the practice of protecting a brand's image by preventing its ads from appearing on inappropriate websites or content.
Q: What is ad verification?: A: It refers to technologies and services that verify whether ads are displayed in a suitable environment and prevent fraudulent ad displays.
Q: What are Momentum's main services?: A: Ad verification solutions based on language analysis technology specialized in Japanese and ad fraud detection technology.