What is JICDAQ certification?

It is a certification (license) issued by the Digital Advertising Quality Accreditation Organization to prove the safety and transparency of ad delivery.

What is the estimated loss due to ad fraud?

It is estimated to be around 15 trillion yen annually, making it the second-largest illegal business after drug trafficking.

What is the percentage of inappropriate ad placements on YouTube?

It is reported that without proper measures, 25 to 50 percent of ads may be placed inappropriately.

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Momentum lectures on 'Optimization of Digital Advertising and Importance of JICDAQ Certification' at HAAA study session

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Momentum lectured at a study session by the Hokkaido Advertising Agencies Association, explaining the reality of ad pollution (15 trillion yen annually) and the necessity of mandatory JICDAQ certification from 2026.

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Frequently Asked Questions

Q: What is JICDAQ certification?: A: It is a certification (license) issued by the Digital Advertising Quality Accreditation Organization to prove the safety and transparency of ad delivery.
Q: What is the estimated loss due to ad fraud?: A: It is estimated to be around 15 trillion yen annually, making it the second-largest illegal business after drug trafficking.
Q: What is the percentage of inappropriate ad placements on YouTube?: A: It is reported that without proper measures, 25 to 50 percent of ads may be placed inappropriately.