LINE Yahoo Corporation (hereinafter "LINE Yahoo") announced that "LINE Gift," a service on the communication app "LINE" that allows users to send gifts to friends, has launched its "Summer Gift Special Feature" as of July 1, 2026 (Wed). LINE Gift Summer Gift Special Feature [ https://u.lin.ee/xP71tcL ] *Smartphone only / Requires "LINE" app to be launched ■ Trend Towards Thoughtful Gifts Conveying "It's Hot" or "Good Job" A survey conducted by "LINE Gift" (※) revealed that the most popular gifts to receive in the summer are those that convey encouragement and thoughtfulness, such as messages like "It's hot" or "Good job." ※Survey by LINE Gift (n=1,232) ※Single response ※Survey base: Survey conducted among friends of female LINE official account users aged 20 and over / ※Survey period: May 19, 2026 - May 24, 2026 Regarding gifts that people are happy to receive in the summer, "reward sweets/fruits" ranked first, followed by "cold food/drinks" and "instantly usable e-gifts." This indicates a preference for gifts that can be enjoyed casually in daily life, as well as those that offer a sense of the season unique to the hot weather. Furthermore, many respondents emphasized the importance of an affordable price range (around 501 to 2,000 yen) that allows for easy acceptance, suggesting a demand for gifts that maintain a "just right" distance without burdening the recipient. The ability to naturally convey feelings of gratitude and appreciation is prioritized, highlighting the need for casualness and ease of receipt in summer gifting. Against this backdrop of needs, "LINE Gift" is seeing increased use of casual gifts, sent as an extension of daily communication like "It's hot" or "Good job," in addition to more formal gifts like Ochuugen (mid-year gifts). ■ "Summer Gift Special Feature" to Meet Diverse Summer Gifting Needs This special feature showcases gifts tailored to various summer gifting occasions, such as summer greetings and thank-yous to friends, focusing on popu