[LINE Yahoo] "LINE Touch" surpasses 1 million cumulative touches in six months since launch

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LINE Yahoo announced that its "LINE Touch" service, which guides users to LINE Official Accounts and LINE Mini Apps by simply tapping an NFC tag with a smartphone, has surpassed 1 million cumulative touches in six months since its launch, with over 2,000 businesses adopting it.

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LINE Yahoo announced that its "LINE Touch" service, which guides users to LINE Official Accounts and LINE Mini Apps by simply tapping an NFC tag with a smartphone, has surpassed 1 million cumulative touches in six months since its launch, with over 2,000 businesses adopting it.

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Source: https://prtimes.jp/main/html/rd/p/000001706.000129774.html | Date: Date unavailable

LINE Yahoo Corporation (hereinafter, LINE Yahoo) launched "LINE Touch," a service that guides users to "LINE Official Accounts" and "LINE Mini Apps" by simply tapping a smartphone on a dedicated NFC tag, in November 2025. The cumulative number of touches has exceeded 1 million in six months, and the number of accounts introduced by businesses has surpassed 2,000*. LINE Touch is driving user engagement such as adding friends to "LINE Official Accounts" and utilizing mobile orders and point rewards, leading to a smooth experience for users. For businesses and stores, it contributes to operational efficiency, customer touchpoint acquisition, improved utilization of member services, and alleviation of labor shortages. *As of May 2026 ■ Cumulative touches exceed 1 million "LINE Touch" is a new service for LINE Official Accounts utilizing NFC (Near Field Communication) technology, which started in November 2025. By simply tapping a smartphone, it smoothly launches "LINE Official Accounts" and "LINE Mini Apps," enabling seamless use of various services such as friend additions, coupon acquisition, membership card display, and mobile orders. Reference press release: https://www.lycorp.co.jp/ja/news/release/019863/ In six months since its launch, the cumulative number of touches has exceeded 1 million. Its adoption is progressing in a wide range of industries including food & beverage, retail, and entertainment. The simple action of "just tapping," which requires fewer user operations compared to scanning QR codes, is leading to actual usage. For store and event operators, a key feature is that it can be introduced simply by attaching or placing NFC tags. Furthermore, it contributes to improved security by preventing fraudulent use through QR code photography and dissemination. ■ About 60% of guidance to "LINE Mini App", encouraging post-visit usage LINE Touch creates concrete user actions by seamlessly guiding users from offline touchpoints at stores and events to various s

[LINE Yahoo] "LINE Touch" surpasses 1 million cumulative touches in six months since launch

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