[Yahoo! Shopping] Release of the 'Safety and Security Initiatives Report' for the Second Half of 2025

Frequently Asked Questions

Q: What is the main purpose of the 'Safety and Security Initiatives Report' released by Yahoo! Shopping?

A: The report summarizes Yahoo! Shopping's ongoing efforts and achievements in ensuring a safe and secure marketplace for merchants, advertisers, partners, and users.

Q: What period does the 'Safety and Security Initiatives Report' for the second half of 2025 cover?

A: The report for the second half of 2025 covers the period from July to December 2025.

Q: What kind of feedback was included in the report alongside the initiatives?

A: The report compiles positive feedback received from merchants regarding Yahoo! Shopping's safety and security initiatives, gathered through a survey.

Q: What specific product category was added to the screening list in the second half of 2025 to strengthen the removal of inappropriate products?

A: Wireless earphones were designated as a product category requiring screening prior to sale since September 2025 due to frequent counterfeiting.

Q: What new measures were implemented starting in July 2025 to address malicious operators and manipulation of store rankings?

A: Measures were launched to eliminate malicious operators causing disadvantages through fake orders and to prevent manipulation of 'Excellent Store' icons and rankings.