TAG Heuer Unveils the New 'TAG Heuer Monaco Chronograph', Renewing the Square Icon

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TAG Heuer introduced the updated Monaco Chronograph at Watches & Wonders 2026. This redesigned square icon features improved ergonomics and the in-house TH20-11 automatic caliber.

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TAG Heuer introduced the updated Monaco Chronograph at Watches & Wonders 2026. This redesigned square icon features improved ergonomics and the in-house TH20-11 automatic caliber.

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Source: https://prtimes.jp/main/html/rd/p/000000498.000002796.html | Date: Date unavailable

Over half a century after its debut, the masterpiece "TAG Heuer Monaco" moves into its next chapter. It adopts a novel, more ergonomic design, improving both comfort and sophistication. The movement is powered by the in-house automatic Calibre TH20-11. Watches & Wonders, Geneva, Switzerland – April 14, 2026 – Since its inception in 1969, the "TAG Heuer Monaco" has left an immortal mark on the watchmaking industry. As the world's first water-resistant square chronograph and the first commercially available timepiece to feature the automatic chronograph movement "Calibre 11", it was a one-of-a-kind existence that defied the conventions of its time. As a platform embodying avant-garde design and innovation, the "TAG Heuer Monaco" has consistently made bold statements throughout its history. Now, TAG Heuer renews this square icon by adopting a completely new case design. Inspired by the original Ref. 1133 model introduced over 50 years ago, this new generation enhances the appeal of the iconic TAG Heuer Monaco shape with dynamic lines while accentuating its contemporary personality. Furthermore, ergonomic engineering has greatly improved its wearing comfort. A Historical Turning Point In the mid-1960s, the world began to gradually shift away from manual-winding mechanical watches, which required daily winding to power the movement. The rise of automatic watches brought unprecedented convenience. Wearers quickly became accustomed to the mechanism where the timepiece was powered by the natural movements of their bodies. For Heuer, this transition was also the beginning of a major challenge. At the time, Heuer exclusively manufactured chronograph wristwatches. An automatic caliber capable of measuring elapsed time with a chronograph did not yet exist. Thus, Heuer partnered and collaborated with several watchmakers to launch "Project 99," a plan to develop and manufacture the world's first automatic chronograph movement. Combining a Buren micro-rotor driven base caliber wit

TAG Heuer Unveils the New 'TAG Heuer Monaco Chronograph', Renewing the Square Icon

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