Lumiere Co., Ltd. (Head Office: Kita-ku, Osaka City, Osaka Prefecture; Representative Director: Kōyasu Shigeru; Business Office: Matsusaka City, Mie Prefecture), which develops the domestic soybean natto brand "Tokyo Natto," will hold the "Thank You from Tokyo Natto! 1000 Yen Flat Rate Natto Day Limited Campaign" from Saturday, July 4, 2026, to Saturday, July 11, 2026, to express gratitude for your continued patronage, coinciding with "Natto Day" on July 10. This campaign will feature a special set combining Tokyo Natto's standard products, "Tokyo Natto Small Bean 3P" and "Tokyo Natto Minced 2P," with "Natto Eaten with Ise Udon Sauce," which is popular as a local specialty of Mie Prefecture. This set will be sold for a flat rate of 1,000 yen (tax included), including shipping. Sales will be conducted through the official store on Rakuten Ichiba and the company's own e-commerce site. This offer is designed to be easily tryable not only for customers who have been loyal patrons of Tokyo Natto but also for those who "have never tried Tokyo Natto before." July 10 is "Natto Day." Enjoy a Fun Natto Experience Every Day July 10 is known as "Natto Day," based on the Japanese wordplay of "na" (7) and "tou" (10). On this occasion, Tokyo Natto has prepared a special set priced at 1,000 yen including shipping, with the desire to let more people enjoy the appeal of natto. This set includes not only the standard small bean and minced natto, which are easy to incorporate into breakfast and daily meals, but also a new sensation of natto to be enjoyed with the sweet and rich Ise Udon sauce. You can enjoy Natto Day by comparing "usual natto" with "slightly special natto." Campaign Overview Campaign Name Thank You from Tokyo Natto! 1000 Yen Flat Rate Natto Day Limited Campaign Campaign Period Saturday, July 4, 2026 - Saturday, July 11, 2026 Sales Price 1,000 yen (tax included, shipping included) Sales Locations Official Store on Rakuten Ichiba Company's Own E-commerce Site Product Set