Loyalty Marketing, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Fumiaki Katsu; hereinafter "LM"), operator of the common points service "Ponta," reports results from its "Survey on Intense Heat," conducted from June 1 to June 3, 2026, targeting individuals aged 20 to 60. This survey was carried out jointly with TOKYO FM's program "Mabuchi-Watanabe's #Bisutopi" (broadcast every Sunday from 6:00 to 7:00 a.m.) under the title "Mabuchi-Watanabe's #Bisutopi with Ponta Research." 【Survey Results】 ・TOPICS1 "Like summer": Approximately 30%. Proportion is lower among older women. ・TOPICS2 Awareness of heat begins primarily in May; implementation of heat countermeasures peaks in June–July. ・TOPICS3 "Frequent hydration" is the most common heat countermeasure, chosen by about 70%. New or planned heat countermeasures for this year include accessories such as "parasols," "sunglasses," and "hats/arm covers." ・TOPICS4 Over 70% reduce outings due to heat. Despite heat, preferred destinations include "sightseeing/travel" (about 30%) and "summer festivals/fireworks displays" (about 20%). 【Detailed Survey Results】 TOPICS1 "Like summer": Approximately 30%. Proportion is lower among older women. When asked whether they like summer, 29.6% answered "like," 43.1% "dislike," and 27.3% "neither." "Dislike" was the most common response, exceeding 40%. By age and gender, men in their 20s and 40s or older had over 30% indicating "like." Among women, those in their 20s had the highest proportion at 30.0%, decreasing with age to 19.0% among those aged 60 and above. ▼ Do you like summer? (n=1,000) (%) ▼ By age and gender: Do you like summer? (n=1,000; each age group n=100) (%) TOPICS2 Awareness of heat begins primarily in May; implementation of heat countermeasures peaks in June–July. When asked when they begin to become aware of heat, May ranked highest at 47.7%. Combined with March (1.3%) and April (6.6%), over half become aware of heat by May. Regarding when people implement heat co