The craft soft serve and local specialty ice cream brand "Aipaku® TOKYO," born from the ice cream festival "Aipaku®" that has attracted over 4.5 million visitors cumulatively, will open a limited-time pop-up store at Hibiya Step Plaza in Tokyo Midtown Hibiya from Saturday, July 4, 2026, to Sunday, September 27, 2026. "Aipaku® TOKYO" opens a limited-time store at Tokyo Midtown Hibiya! "Aipaku® TOKYO" inherits the vision of "Aipaku®," a festival that has showcased the charm of ice cream from across Japan, and proposes craft soft serve and regional specialty ice creams made in collaboration with farms, producers, and popular shops nationwide, emphasizing high-quality ingredients. The brand will bring a new summer destination to Hibiya, a vibrant district bustling with visitors enjoying theater performances, movie screenings, shopping, and strolls through Hibiya Park. A new way to enjoy exploring Hibiya. Hibiya, where culture and greenery coexist—home to theaters, cinemas, art galleries, and parks—is a district perfect for relaxed exploration throughout the day. Positioned as an accessible "neighborhood soft serve stand," "Aipaku® TOKYO" offers a unique experience that fits naturally into moments like a shopping break, intermission treat, or a rest in the park. Please enjoy our premium craft soft serve, made with carefully selected ingredients, during your summer stroll through Hibiya. Tokyo Midtown Hibiya, Hibiya Step Plaza – Aipaku Flower Soft Offering craft soft serve made with premium ingredients A major highlight of "Aipaku® TOKYO" is its dedication to craft soft serve made with the finest milk sourced from select farms across Japan, with a focus on the eastern region of Hokkaido, Japan's dairy kingdom. Using Italy's top-tier Carpigiani soft serve machines, the brand precisely controls the air content (overrun) to match the characteristics of each mix, bringing out the natural flavor of the milk and delivering a luxuriously smooth texture. Offering craft soft serve