Lotte and Docomo Succeed in Targeting PoC for Coupon Distribution Using Docomo's Virtual Marketing Technology
NQ Score
85/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Lotte and NTT Docomo successfully conducted a proof-of-concept (PoC) for targeted coupon distribution. By utilizing an LLM to generate 'virtual customers' representing non-buyers of Ghana chocolate, they achieved up to a 1.76x higher purchase rate compared to general targeting, validating the effectiveness of virtual marketing technology.