Daimaru Tokyo Store, Directly Connected to Tokyo Station, Unveils Spring Decorations Utilizing Approximately 2,000 'Lost Flowers®'.

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RIN Inc. is transforming discarded flowers, known as "Lost Flowers®," into beautiful spring decorations for Daimaru Tokyo Store until April 21, 2026. This promotion, "BLOOM your own," highlights the journey of flowers from production to display and offers customers a chance to take home these unique flowers, promoting sustainability and new value. The initiative aims to deepen understanding of floral backgrounds and eco-friendly practices through displays, videos, and customer distribution.