Longchamp Collaborates with Madagascan NGO LANA ANAKA; "Le Roseau Raphia" Collection Debuts

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Longchamp announces its third year of collaboration with Madagascan NGO LANA ANAKA, launching the "Le Roseau Raphia" collection. This partnership aims to support children's education and women's empowerment, reflecting Longchamp's commitment to sustainability and social responsibility.

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Longchamp announces its third year of collaboration with Madagascan NGO LANA ANAKA, launching the "Le Roseau Raphia" collection. This partnership aims to support children's education and women's empowerment, reflecting Longchamp's commitment to sustainability and social responsibility.

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Source: https://prtimes.jp/main/html/rd/p/000000134.000017782.html | Date: Date unavailable

Longchamp, the Parisian maison brand founded in 1948 by Jean Cassegrain, which blends authenticity and energy, is celebrating its third year of collaboration with LANA ANAKA, a Madagascan NGO dedicated to supporting children's education and women's empowerment. The "Le Roseau Filet Raphia" collection and accessories, which celebrate the savoir-faire of both the maison and Madagascar, are now available worldwide. In Japan, they will be sold at the official online store, Longchamp La Maison Omotesando, Longchamp La Maison Ginza, and boutiques nationwide. Longchamp aims for a sustainable future through the tradition and innovation nurtured in Paris, its birthplace, and is committed to supporting women, art, and young talent. Madagascar, an island nation rich in natural resources and home to LANA ANAKA, has indigenous handicrafts, many of which are passed down by women. From generation to generation, they have acquired exceptional skills in handling plant fibers, using techniques such such as weaving, crocheting, embroidery, and basketry. From this tradition, the atelier LANA was born, creating fashion accessories from natural fibers like raffia, straw, sisal, and cotton using traditional methods. In 2020, Narindra Robin, the founder of the atelier, established the NGO LANA ANAKA to promote women's employment, children's education, and environmental protection in Madagascar. Through its cooperation with the maison, it provides Madagascan women with equal employment opportunities, inclusion, and training. Currently, 40 artisans, mostly women, are employed full-time at LANA, earning a living through their exceptional skills. Additionally, 66 children attend school, gaining access to education, medical care, food, and clothing essential for their healthy development. The "Le Roseau Raphia" tote bag is entirely hand-crocheted from natural raffia by LANA artisans, adorned with a leather handle embodying the maison's savoir-faire and an iconic "bamboo" wooden toggle. Hats and

Longchamp Collaborates with Madagascan NGO LANA ANAKA; "Le Roseau Raphia" Collection Debuts

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