Furusato Nozei Transforms into an "Experience" for Next-Generation Local Love! "Hioki City Smile Project" Launched to Deliver Return Gifts to Local Children
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Hioki City, Kagoshima Prefecture, in collaboration with LR (headquartered in Hioki City, President: Yuma Suenaga), which supports Furusato Nozei return gifts, and local confectionery "Aoyama Juan," has launched the "Hioki City Smile Project." This initiative utilizes Furusato Nozei donations to deliver local specialty sweets to children in the region, instead of sending return gifts to donors. The project aims to provide sweets as an "experience" to be enjoyed with family and friends, fostering local affection among children and encouraging them to become future supporters of the community.