LIVE BOARD Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Atsuhiro Tanaka; hereinafter "LIVE BOARD") has created its original character "Raibu-Bochi." Starting July 1, 2026 (Wed), short animations featuring this character will begin airing across LB-owned media nationwide. ※1 Media operated and managed by LIVE BOARD ■ Background of Creation To date, LIVE BOARD has focused on creating media that enriches people's daily lives and fosters valuable encounters, through the distribution of diverse content such as sports and art. With the launch of the "Raibu-Bochi" content, LIVE BOARD aims to make its LB-owned media even more beloved and engaging for audiences. ■ Concept "Raibu-Bochi" is a curious and playful hat-shaped character that eats absolutely everything. Fascinated by everything in the human world, Raibu-Bochi impulsively tries to eat anything it encounters. Anyone eaten by Raibu-Bochi receives a delightful surprise. A character designed to fit anyone, bringing joyful serendipitous encounters to everyone walking through the city. For the illustration, LIVE BOARD enlisted Art Director Midori Manda, known for her work on numerous acclaimed projects. Ms. Manda created the character design and animation for Raibu-Bochi, embodying the unique OOH value of "serendipitous encounters"—unexpected moments that touch the heart—which LIVE BOARD holds dear. Midori Manda Art Director / Illustrator, Dentsu Inc. After graduating from Tama Art University, she joined Dentsu. Alongside her work as an art director, she has created numerous character designs and picture book illustrations as an illustrator. Her major awards include ACC GOLD, ADFEST, NYADC, Dentsu Award for Excellence in Advertising, Galaxy Award, and others. Comment from Ms. Manda: "In a world saturated with digitally targeted advertising optimized for efficiency, I felt that advertising on LIVE BOARD—encountered by chance while walking through the city—should embrace unpredictability, an element that effici