LIPPS Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takamitsu Matoba; hereinafter "LIPPS"), a company engaged in planning and selling men's cosmetics and operating a hair salon franchise business, will launch large-scale advertisements featuring Pikachu and Eevee, beloved Pokémon characters adored by people of all ages worldwide, on its 'Stylist Shampoo' and 'Stylist Treatment' products from the 'Stylist Series'—designed to deliver an ultimate salon-grade sensory experience. The ads will appear in Shinjuku starting June 29, 2026 (Mon). This campaign commemorates the limited-time release of these special Pokémon-design products, which began on June 5, 2026 (Fri). ※ Shinjuku large-scale ad visual In the currently available 'Stylist Shampoo & Treatment' Pokémon Special Design edition, the LIPPS brand icon—the "mirror"—is boldly featured on the front of the packaging, reflecting images of Pikachu and Eevee. The upcoming large-scale advertisements will feature distinct art directions at two locations in Shinjuku and Shibuya. In Shibuya, a massive bottle will appear as if suddenly embedded into a building at one corner of Tokyo's iconic scramble crossing, creating a dramatic and powerful visual impact. Please pay close attention to the creative designs that highlight the unique appeal of each product package. Overview of Large-Scale Ad Campaign ■ Shinjuku ※ Visual Period: June 29, 2026 (Mon) – July 12, 2026 (Sun) Location: Shinjuku Metro Super Premium Set (inside Metro Promenade, Tokyo Metro Shinjuku Station) ※ Please refrain from inquiring about this matter with station staff. ※ When viewing the advertisement, please pay attention to your safety and avoid obstructing traffic. ■ Shibuya Period: June 29, 2026 (Mon) – July 5, 2026 (Sun) Location: Shibuya Q2 Point (wall surface of MAGNET by SHIBUYA109) ※ Please refrain from inquiring about this matter with the commercial facility. ※ When viewing the advertisement, please pay attention to your safety and avoid obstructing traff