Lion Corporation (President and CEO: Masayuki Takemori) is relaunching its "DENT HEALTH" series of toothpastes for the prevention of periodontal disease. Targeting individuals who notice changes in their mouths, such as receding gums, and are looking for a toothpaste that can provide future prevention, the brand is renewing its message and packaging to offer a toothpaste for "total care of weakened gums and teeth, preventing periodontal disease, bleeding, and bad breath." Furthermore, for those who want to prevent periodontal disease by suppressing swelling and bleeding, we will launch the new "DENT HEALTH Medicated Toothpaste DX Double Anti-inflammatory Ingredients." For those who want to prevent multiple oral symptoms in addition to periodontal disease prevention, we will launch the new "DENT HEALTH Medicated Toothpaste DX Multi-Function in." Both will be newly released nationwide from October 2026. - Common to the series, the maximum concentration of antibacterial ingredient IPMP and anti-inflammatory ingredient TXA (※1) is formulated for total periodontal disease care. - Two anti-inflammatory ingredients comprehensively suppress gum inflammation. The new "DENT HEALTH Medicated Toothpaste DX Double Anti-inflammatory Ingredients" suppresses swelling and bleeding to prevent periodontal disease. - The "DENT HEALTH Medicated Toothpaste DX" has been improved and enhanced with a new function to prevent hypersensitivity symptoms, in addition to preventing periodontal disease (※2) and cavities. The new "DENT HEALTH Medicated Toothpaste DX Multi-Function in" protects weakened gums and teeth with a multi-care formulation. (※1) Within our company (※2) General term for periodontal disease and gingivitis 1. Launch Objectives In recent years, against the backdrop of the pandemic and growing interest in healthy life expectancy, self-management awareness has increased, with people wanting to "take care of themselves before problems occur." In the oral healthcare field, the rate