Lion Corporation (President and Representative Director, CEO: Masayuki Takemori) will release an improved version of "Look Plus Bathtub Cleansing Silver Ion Plus," which proposes a "no-scrub" cleaning habit for bathrooms, with the addition of a new "water stain prevention (※1)" function for mirrors. The improved product will be launched nationwide in August 2026. - Improved and relaunched "Look Plus Bathtub Cleansing Silver Ion Plus" with added "water stain prevention (※1)" function for mirrors. - Contains silver ions for "disinfection (※2)." Also offers "pink stain prevention (※1)," "floor mold prevention (※2)," and "drainage port deodorization (※2)." - Simply spray on the bathtub, wait 60 seconds, and rinse off for a no-scrub clean. ※1 Spray and rinse with water after 60 seconds. ※2 Spray, wait 5 minutes, and rinse. Does not remove all bacteria. 1. Rationale for Launch Since the launch of "Look Plus Bathtub Cleansing" in 2018, the bathroom cleanser market has continued to grow for eight consecutive years, and the current market is 1.5 times its size at that time. Furthermore, as the need to "clean as easily as possible" increases, the number of people purchasing cleansers that can wash bathtubs without scrubbing is expected to approximately double by 2025 compared to 2019 (※3). Our research on cleaning frequency by bathroom area revealed that bathtubs are cleaned 4.6 times per week, while other areas such as the "floor (3.4 times per week)" and "mirror (3.3 times per week)" are also cleaned frequently (※4). These results suggest that cleaning the entire bathroom is a significant household chore burden. Therefore, we are relaunching "Look Plus Bathtub Cleansing Silver Ion Plus" with the improved "water stain prevention (※1)" function for mirrors, which are cleaned frequently. Since its launch, this product has reduced the burden of scrubbing bathtubs. With this improvement, it will now be possible to care for the entire bathroom, including mirrors, further lighteni