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Lion Participates in 'FC Gifu Wellbeing Project,' Launches Verification Program Focused on the Relationship Between Chewing Strength and Athletic Ability

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Lion Corporation is partnering with FC Gifu to launch a program that investigates the link between children's chewing strength and athletic performance, using its oral care products with young soccer players.

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Frequently Asked Questions

Q: What is the 'FC Gifu Wellbeing Project'?
A: It is a project led by FC Gifu in collaboration with local companies and educational institutions to support the healthy growth of children by holistically addressing exercise, health, and education.
Q: What is Lion Corporation's role in this project?
A: Lion is conducting a verification program to examine the relationship between chewing strength and athletic ability in children, utilizing its oral healthcare expertise and products like special gummies and gum.
Q: Who are the subjects of this verification program?
A: The program targets approximately 30 elementary school students, from 1st to 4th grade, who are part of the FC Gifu soccer school.
Q: How will the program measure the effects of chewing?
A: It will assess children's chewing status using a special gum and measure their athletic abilities—such as grip strength, 10m dash speed, and one-leg standing balance—before and after the intervention period.
Q: What specific products are being used in the program?
A: The program uses products from Lion's 'Okuchi-iku Kamotto!' series, including hard gummies designed to develop chewing strength and a special gum to check chewing power.