Eli Lilly Japan held a presentation on May 15th to launch their new 'Brain Health in Your Daily Life' awareness campaign. The event featured a panel discussion with comedian/author Naoki Matayoshi and Dr. Ryoko Ihara, head of clinical development at the Tokyo Metropolitan Geriatric Hospital. They emphasized that Alzheimer's disease causes continuous brain changes before symptoms appear, highlighting the importance of early lifestyle interventions. Eli Lilly Japan also announced a Tanka and Photo Message Contest themed 'Moments My Brain Rejoices' to encourage public engagement with brain health.