Hair care products lined up along curved walls, allowing customers to 'try and choose' based on scent and texture. LiLi LLC (Headquarters: Chitose, Hokkaido; Representative: Masami Sano) will open a new hair salon, "LiLi," in Chitose, Hokkaido, on Wednesday, July 1, 2026, as part of "Smart Salon," a collaborative business project between Milbon and beauty salons. This salon will feature all Smart Salon experiential content, offering customers a new hair care experience that goes beyond regular salon services—allowing them to actually try and select professional products to take home. About LiLi "Creating an environment where beauty enriches the soul"—LiLi is a total beauty salon offering not only hair services but also eyelash treatments and spa therapies. With a team approach where all staff members focus on one client, we provide personalized recommendations tailored to each individual. Customers often comment that the salon is "comfortable" and that the consultations are "thorough and attentive." Salon Features • Staff includes numerous hair care sommeliers who provide expert advice tailored to hair type and concerns • A total beauty salon offering eyelash and spa services • English-speaking staff available, ensuring international customers feel at ease Location Located close to New Chitose Airport in the bustling Chitose area. With the recent announcement of a next-generation semiconductor plant, inbound tourism demand is expected to grow. As new residential areas expand, the number of families visiting the area is also increasing. The salon attracts a diverse clientele across generations and nationalities. (Nearest station: Chitose Station) Owner Masami Sano's Comment Owner / Masami Sano (25 years as a hairdresser): "Driven by my desire to make an impact overseas and to create a community through beauty—a beauty platform where people connect—I am opening LiLi. I am especially excited to see customers' reactions when they experience the Smart Salon Viewer. Using