Nearly Half of Owned Media Operators 'Don't Feel Results': AI Adoption Advances, But Survey Reveals 'Lack of Strategy' Barrier
NQ Score
0/100
N1 Content Completeness
4
AI Summary (NQ-processed)
A survey by LiKG Inc. targeting 80 owned media managers revealed that over half have experienced failures and do not feel tangible results. While AI adoption is progressing, the study highlighted that a 'lack of strategy' is a significant barrier for many companies.