Lii Inc. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Ayumi Hirose, hereinafter "Lii") has fully renewed its in-house operated comprehensive health care shop 'Lii online shop' and has newly changed its name and rebranded to '33.6° by Lii'. To the '33.6° by Lii' Shop Background of the Renewal and the Meaning Behind '33.6°' '33.6°' is said to be the angle of forward lean that allows for maximum acceleration when a person starts running. This angle embodies a powerful burst from a crouching start, a liftoff against gravity, and a posture of continuous upward growth towards the future. This '33.6°' angle is imbued with our strong determination for our new shop and our wish for a future where bodies and minds leap into action. Originally, as a hunting people, we used to run and chase prey every day as a matter of course. However, over time, with the agricultural revolution leading to settled lifestyles, the popularization of automobiles due to the industrial revolution, the advent of the internet society through the digital revolution, and now the AI revolution, we are moving towards an increasingly convenient era. While this efficiency has increased, our 'opportunities for exercise' have been steadily decreasing. It can be said that we live in an era where it is difficult to even move our bodies unless we actively create opportunities. However, exercise is not just for maintaining health. Through exercise, communication with family, friends, and companions is born, and in sports, various things can be learned, such as the importance of cooperation and effort. Furthermore, a balance of 'exercise, nutrition, and rest' is important for healthy bodily changes, and awareness of beauty is increasing year by year. We do not want to simply create a convenient e-commerce site; we want to build an entry point to an experience where 'just having the product at home makes your heart flutter and your body naturally start moving.' 'When the product arrives,